Born and raised on the Gold Coast, Michelle was taught at a very young age to think differently and maintain a natural curiosity about everything in life.
Despite being a gifted student, Michelle never heeded the call to study at university. Instead, the first seven years of her working life were spent in retail, banking and administration, building the foundation for future success.
In 2006, Michelle started her own wholesale cosmetic company. The Cosmetic Department offered an online wholesale market where pharmacies and retailers could purchase brand name cosmetics at discounted prices. This business quickly got the attention and subsequent objections from a major worldwide brand.
Michelle didn’t let negative attention stop her and instead started to invest in her business education. She enrolled at the National College of Business, where her coaches encouraged her to think outside the square.
In October 2014, Michelle founded POP UP Cosmetics. This retail model is the culmination of 12 years of experience in the beauty industry across wholesaling, manufacturing, beauty awards, expos and conferences.
The POP UP model is now thriving selling brand name cosmetics and international brands at heavily discounted prices. The leasing aspect is particularly appealing to shopping centres and real estate agents as it helps them fill empty shops and secure long term tenants.
Michelle is a huge advocate for learning and development. She has attended Business Mastery with Tony Robbins as well as programs with many other top business leaders.
Michelle has appeared on Channel 7’s Sunrise and in The Australian Financial Review. This driven entrepreneur was identified as one of the 16 Women to Watch by Business Chicks in 2016.
Now based in Sydney, Michelle is currently expanding POP UP Cosmetics around Australia.