Hi I’m Dale Beaumont and it’s great to see that you’ve popped by to learn the story of ‘Secrets Exposed’ series and how our books can make a real and significant difference in your life.
Firstly, just in case you’re unaware of what has gone before, between 2005 and 2007 my team and I produced and published 15 books, which collectively sold over a quarter of a million copies.
Under the name ‘Secrets Exposed’, the series was designed to take people up-close and personal with highly successful people in a range of different topic areas. In total, I interviewed 240 achievers and made that knowledge available to anyone.
The series became a hit and over the next few years, I received hundreds of letters and emails from people saying how much the ‘Secrets Exposed’ series changed their life. Several said it was the catalyst to; start a business, invest in property, become a professional speaker or step up to a major leadership position.
Needless to say, a lot has changed since now and then. The GFC, Smart-Phones, the App Revolution, Social Media, Digital Marketing, E-commerce, ubiquitous WiFi and Wearable Technology, were all either yet to be or a speck compared to what they would become.
So after more than 10 years, I am delighted to bring back the ‘Secrets Exposed’ series, with the aim of inspiring the next generation of achievers.
Now, while a lot has changed, there are some things that remain the same. And that is the intent behind why I decided to create the series in the first place.
To cut a longer story short, my success journey started at the age of six when my mum enrolled me in the sport of Gymnastics. Over the next twelve years, while learning many physical skills, I learn much of the success principles that are still with me today. Hard work, discipline, goal setting, delayed gratification, how to motivate oneself and many more.
However, of all the skills I learnt, the one that stuck with me the most was the ‘value of having a coach’.
You see, there are two ways to do anything in life. One is to do it on your own – we’ll call that trial and error. And the other is to learn from those that have gone before you – we’ll call that following a recipe.
In the example of sport, it’s basically mandatory and it is really the only way to reach the top of any sport within a reasonable time frame. So that is why, whenever you watch any major sporting event, like the Olympics, you’ll always see a coach on the sideline.
So when I finished my sporting career at the age of 18, the first thing that occurred to me was, I need to find coaches for the next phase of my life. That led me to start attending courses, workshops and seminars with highly successful people that were openly sharing their knowledge. This enabled me to compress decades of someone else’s experience into a few days.
In addition, I also started interviewing successful people. In short, I would call on the phone and say, “Hi, my name is Dale. You don’t know me, but I have just read an article about you in XYZ magazine. I really admire and respect what you have achieved and I was wondering if I can take you out to lunch. I will meet you any time and any place, can I please have 30 mins of your time?”
This led me to meet and learn from dozens of amazing people and as a result, it helped me to make over a million dollars before the age of 25. I share this not so you can be impressed with me, but so you can understand my point.
That is, whatever you want in life, whatever you are shooting for, chances are someone else has already done it or at least something similar. They’ve already invested years of their life and probably hundreds of thousands of dollars, they’ve made lots of mistakes, learnt from them and eventually succeeded.
So why would you want to waste your own time, money and effort through ‘trial and error’ when you can fast-track your success by ‘following someone’s recipe’? As Sir Isaac
Now, it won’t prevent you from making a few mistakes of your own, far from it. But it will help you to make more calculated and purposeful decisions, rather than big, misguided and ignorant ones.
Back to the story. After conducting my interviews, I realised this advice could be and should be helping thousands of people. So I asked if I could start sharing their answers with others and as they say, the rest is history.
Now, before I let you loose, I’d like to briefly share with you the process we go through and how to get the most out of reading this book.
Once we have decided on a topic, we find between 12 and 16 people. Each time our aim is to provide a balance between well known and unknown experts. This way you get to discover the stories of people that you may never know otherwise.
Then we research their achievements and write no less than 30 specific questions. Having tried several formats, we have found written answers to be the best. Sure we could just record an audio interview. However, our experience has shown that unconsidered, off the cuff answers, aren’t as potent as written answers. Yes, it’s more time consuming on both sides but the heightened quality of considered answers make it worth the effort.
The rest of the production is details, but we want you to know and appreciate that hundreds of hours of time have been put into this book. So when you think that it’s now yours for the cost of an inexpensive dinner, it really puts things into perspective.
Next, while we have made it as easy for you as possible to access the stories and advice of over a dozen high achievers, you do need to do some work.
That is if you sit there and read this book like a novel, it will be but an enjoyable form of entertainment. However, if you want to maximise your learning and in turn your future success, you need to go hunting. So I suggest you read with a highlighter, write what you learn in the margins, share what you learn with others and most importantly decide how and when you can apply what you learn.
Finally, I want to thank my wife Katherine for supporting me with both the original and now this new series. To Emma Chase, who has worked for me for the last twelve years, for pulling everything together. And finally to the hundreds of mentors, supporters and friends, without you this book would not have been possible.
That’s it from me. Now it’s time for you to discover for yourself the wonderful wisdom contained in these pages. Then please apply what you learn and turn your dreams into reality.
Your friend in success,
Dale Beaumont
Creator of the ‘Secrets Exposed’ Series
Sydney, Australia
PS. If you ever want to share with me your story or your feedback, you can reach me here:
